QuickTake Merges Phone Surveys With E-Mail, Banner Ads

Share this content:
QuickTake, a division of Greenfield Online Inc., Wilton, CT, announced a service yesterday that lets firms customize and run automated phone surveys and then view results in real time via the Web.

The surveys use a speech recognition system provided by NetByTel Inc., Boca Raton, FL, that contacts recipients and records their answers. A prerecorded voice reads the questions, while the voice recognition technology logs respondents' answers.

The service is mainly targeted at marketers and sales directors. Marketers can use the system for customer advisory boards -- lists of customers who agree to review a company's performance on a regular basis. Sales directors can use the service to keep tabs on mobile, regional or national sales forces.

The phone offering enhances the overall QuickTake package, which had centered on consulting and campaign management for e-mail and banner ad survey solicitations. Companies now can combine all three channels in their campaigns or choose one or two of the services.

In any case, QuickTake customer representatives meet with new clients to set up secure, private-label Web pages where they will be able to manage the campaigns. The meetings also are meant to establish target audiences.

QuickTake will only use opt-in lists -- its own, the client's or a third-party supplier's -- for phone and e-mail ventures. QuickTake also offers third-party networks for banner ads.

Phone pricing begins at $4.75 per outbound call, while e-mails start at 75 cents per message sent, although pricing scales according to the size of an order. Banner ads cost $1,350 per 250 responses received.

Visit www.quicktake.com for more information.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above