Qualitative Marketing, AddressBroker

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Data enhancement and data quality technology provider Qualitative Marketing Software, Clearwater, FL, recently released Centrus AddressBroker, a customer data application for LAN/WAN and Internet environments.

The cross-platform solution provides a single point of communication for all customer-relation issues that deal with address information, including address standardization, geocoding and data enhancement functionality.

AddressBroker is designed for client/server environments that handle a high volume of customer data record requests, including call centers, Web sites soliciting customer information and corporations that have several internal departments trying to get batch analysis results on demographic and spatial customer data.

Features of the system include a multithreaded enterprise server for the Windows NT platform, a multiapplication programming interface option and ABIL (AddressBroker Interface Language), and a scripting language that lets nonprogrammers configure and set up jobs.

For more information call 800/782-7988.

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