Quaero Springboard Gets Off the Ground

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Quaero, a customer relationship management service provider, is expected to debut Quaero Springboard at the 27th National Center for Database Marketing Conference & Exhibition today in Rosemont, IL.


Springboard is a service to address companies' needs for intelligent and strategic customer communication services without incurring large, upfront CRM investments, the Charlotte, NC company said.


Springboard ensures that marketing and technology executives have operational freedom and financial flexibility while achieving rapid return on investment on their CRM strategies, Quaero said.


Quaero's CRM outsourcing division lets companies outsource all or part of their CRM programs, avoiding large infrastructure investments and overcoming technical/organizational challenges that impede CRM programs. Additionally, organizations can leverage expedited time-to-market advantages while gaining a ROI.


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