Quaero Develops Data Mart for SunTrust
The SunTrust marketing data mart leverages advanced campaign management and business intelligence/reporting tools and consolidates data from across the company.
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event
Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered
How AI is set to dominate prospect and lead scoring, according to representatives from Adobe, Oracle, and SAP Hybris