QMSoft, GeoStan MVS
The system includes a COBOL interface with a variety of mainframe applications. It accepts most data from mainframes without the need for data conversion. Users will be able to locate prospects for target, relationship and micro marketing, evaluate existing markets and create new sales territories, QMSoft said. They also will be able to identify streets, neighborhoods or entire cities by level of penetration.
Other features include a user-friendly API, database independence and the ability to operate as a batch solution or in a real-time environment for correction and geocoding at the time of entry.