Publicis Healthcare Communications Group Launches CRM Agency Halo

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Publicis Healthcare Communications Group has debuted a CRM Agency called Halo.

Publicis Healthcare Communications Group is part of Paris-based Publicis Groupe, S.A., the world's fourth largest communications group, as well as the world's second largest media counsel and buying group.

Halo, headquartered in New York, is a full-service advertising agency specializing in relationship marketing and interactive. Rebecca Sroge, formerly executive vice president at Saatchi & Saatchi Consumer Healthcare - CRM, will lead the new agency as managing director, with Norbert Fructeau de Laclos as the creative director.

The agency will offer strategic planning, brand development, database marketing, advertising, direct marketing and interactive communications.

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