Pub Starts Rewards Program for the Soul

Share this content:
Modern Media LLC debuted a rewards program to grow circulation and build a database for its newly launched Chicken Soup for the Soul Magazine.

Now in its second issue, the Memphis, TN-based bimonthly publication will offer items like Apple iPods, cooking appliances and beauty products to readers who refer family and friends to the magazine. Airline frequent-flier programs inspired the effort.

Current subscribers can visit and register for the loyalty program by clicking on the "Shop for free" tab on the home page. Each new subscription generated by that subscriber will gain points to his or her account. The accumulated points can be redeemed for gifts from a catalog tailored by Quality Incentive Co.

National Community Services Inc., a firm that develops fundraising programs for schools and civic organizations, will implement the Chicken Soup magazine rewards program. It will track the subscriptions generated by each reader.

Chicken Soup magazine launched in July with a circulation of 150,000. It is published in collaboration with Chicken Soup for the Soul Enterprises Inc., creator of the self-named series of motivational books. A year's subscription costs $15, and $25 for two year

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above