Pub Starts Rewards Program for the Soul

Modern Media LLC debuted a rewards program to grow circulation and build a database for its newly launched Chicken Soup for the Soul Magazine.

Now in its second issue, the Memphis, TN-based bimonthly publication will offer items like Apple iPods, cooking appliances and beauty products to readers who refer family and friends to the magazine. Airline frequent-flier programs inspired the effort.

Current subscribers can visit and register for the loyalty program by clicking on the "Shop for free" tab on the home page. Each new subscription generated by that subscriber will gain points to his or her account. The accumulated points can be redeemed for gifts from a catalog tailored by Quality Incentive Co.

National Community Services Inc., a firm that develops fundraising programs for schools and civic organizations, will implement the Chicken Soup magazine rewards program. It will track the subscriptions generated by each reader.

Chicken Soup magazine launched in July with a circulation of 150,000. It is published in collaboration with Chicken Soup for the Soul Enterprises Inc., creator of the self-named series of motivational books. A year's subscription costs $15, and $25 for two year
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