Promotions.com, WinDough.com Form Alliance

Share this content:
Promotions.com Inc. said yesterday that it has signed a seven-figure direct marketing agreement with WinDough.com, a patent-pending online prize window.


During the one-year agreement, WinDough's games will be featured on Webstakes.com, the Promotions.com promotion portal and media property. Webstakes was recently ranked No. 3 in the retail category with an Internet reach of 6.9 percent, according to July figures from Media Metrix.


Under terms of the deal, WinDough signed a Platinum Plus Sweepstakes direct marketing package with Webstakes. The Platinum Plus package includes guaranteed traffic to WinDough through prominently featured banners, buttons and text links, featuring special offers from WinDough. It also includes premier advertising opportunities in the Webstakes.com Update, the weekly newsletter that is delivered to more than 2.5 million Promotions.com members.


"This agreement underlines the tremendous value sponsorships on Webstakes.com provide marketers," said Steven H. Krein, founding partner at Promotions.com. "Our promotion portal gives top marketers like Sam Goody, Adidas and Staples the capability to drive customer acquisition and leverage greater brand equity to met their marketing objectives."


The direct marketing package also will feature Promotions.com's iDialog, a scalable technology platform that creates high-impact, results-driven promotions to increase trials, build brand loyalty and provide a measurable return on investment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above