PRIMIS Buys Hyphos360

Share this content:
PRIMIS Marketing Group acquired Hyphos360 Inc., which specializes in the design and support of marketing databases, campaign processing, marketing analytics, data sales and list rental fulfillment, the company said last week. Terms of the deal were not disclosed.


PRIMIS, Chicago, short for Premier Integrated Marketing Information Solutions, is an integrated information marketing solutions provider. This is the company's second acquisition. It bought AccuData America last year.


Hyphos achieved some notoriety a year ago when the Orlando Sentinel, which was covering the Direct Marketing Association's annual convention there, referred to the company as Hypnosis 360. The Sentinel eventually corrected the mistake.


PRIMIS acquired Hyphos from a private investor group led by Bay4 Capital LLC. The company is based in Clearwater, FL.


"Hyphos360 adds important database management capabilities to PRIMIS and allows us to deliver a fully integrated database and marketing solution to our customers," PRIMIS CEO Robert K. Sher said in a statement. Sher served as a founder, president and CEO of KnowledgeBase Marketing Inc.


Hyphos president Michael Dykstra will continue in that position.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here