Prime Response, MarketSoft to Integrate Marketing Software

Share this content:
Prime Response Inc., Cambridge, MA, and MarketSoft Corp., Lexington, MA, yesterday said they would integrate Prime Response's Prime@Vantage.com customer relationship management software with MarketSoft's eLeads software, which integrates third-party information with sales leads acquired via multiple sources. The companies said that by combining the software packages, clients would be better able to create targeted online campaigns and measure their effectiveness.


The Prime@Vantage software will enable users of eLeads to implement a set of automated business processes that can direct targeted responses to customers who have responded to marketing campaigns. The eLeads software will add lead management capabilities to Prime Response's e-CRM features.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above