PricewaterhouseCoopers Unveils Database Solution

Share this content:
PricewaterhouseCoopers, New York, a professional consulting and technology firm, said yesterday that it has launched an integrated database solution specifically for the managed care industry.


The company said it developed the solution, which includes both technology and consulting components, to help health insurers and managed care organizations better manage their marketing and customer-retention programs. The solution provides integrated database marketing tools built on a data model that is optimized for the managed care industry. It supports managed care data management, customer and member analytics, marketing campaign management and an online analytical processing tool for campaign responses and financial impact.


The company said the solution would benefit insurers and managed care companies that need to improve the sophistication of their marketing campaigns and that have not found a way to harness customer information and use it in a meaningful way. The solution is designed to help companies target, acquire and retain its most valuable customers and members.


"The database marketing solution for managed care gives our clients a jump start, particularly those organizations that are hesitant to develop their own database marketing technologies due to the risk, cost and time associated with creating an unproved solution," said David Harberson, manager of PricewaterhouseCoopers' National Customer Marketing and Management Solutions Center, Walnut Creek, CA.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above