PricewaterhouseCoopers Unveils Database Solution
The company said it developed the solution, which includes both technology and consulting components, to help health insurers and managed care organizations better manage their marketing and customer-retention programs. The solution provides integrated database marketing tools built on a data model that is optimized for the managed care industry. It supports managed care data management, customer and member analytics, marketing campaign management and an online analytical processing tool for campaign responses and financial impact.
The company said the solution would benefit insurers and managed care companies that need to improve the sophistication of their marketing campaigns and that have not found a way to harness customer information and use it in a meaningful way. The solution is designed to help companies target, acquire and retain its most valuable customers and members.
"The database marketing solution for managed care gives our clients a jump start, particularly those organizations that are hesitant to develop their own database marketing technologies due to the risk, cost and time associated with creating an unproved solution," said David Harberson, manager of PricewaterhouseCoopers' National Customer Marketing and Management Solutions Center, Walnut Creek, CA.