Prefer Network Launches Merchandising Analysis Tool

Share this content:
ATLANTA -- Co-op database Prefer Network introduced a new merchandising analysis tool at DMA•05 today. It produces 12-month, product-specific graphical representations of a client's customers and prospects buying habits in over 600 product categories.


DecisionMate's graphs compare customer spending on a month-by-month basis within a client's catalog, the same customers' product spending from the competition and the same customers' same-product spending in other catalogs. The merchandising tool draws data from more than 97 million households and runs on Microsoft Excel.


Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here