Polls Examine Online Youth Market

Share this content:
Harris Interactive, Rochester, NY, an e-marketing research firm, Monday announced agreements with Web sites of two major youth-oriented cable TV stations to produce market studies that will report the spending behaviors of online youth.


MTVi and Nickelodeon Online, both of New York, will leverage their name recognition in the studies that will separately seek 12,000 responses this year from children, adolescents and young adults. Both companies said the polls will attract businesses that have a long-term commitment marketing to this demographic.


MTVi's YouthPulse and Nickelodeon's KidsPulse will examine the age groups' spending patterns, their views toward technology and their hobbies. Harris will leverage its consumer database of more than 5 million respondents to produce age-appropriate online panels for the research.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above