Polk Co-Op Surpasses 50 Million Names

Share this content:
The Response Selector, the publishing and catalog cooperative database managed by the Polk Co., Detroit, has reached 53 million names in its eighth month on the market, the company announced Friday.


Since being unveiled at the 1998 DMA Fall Conference, the co-op has attracted over 80 publishing titles and over 50 catalogs. A total of 32 million names each are available for catalog and subscription offers while 11 million names have both catalog and subscription recency, frequency and monetary history.


TRS is unique among co-ops for not requiring a mailer to contribute their house file to rent prospect names. Contributors, however, do receive a 20 percent discount on list rentals from the database. The RFMplus co-op of 60-day catalog buyers managed by an alliance of four firms will rent its database to non-catalogers with no contribution requirement while the Abacus Alliance and Z-24 and CircBase from Experian Direct Tech will rent their databases to mailers in vertical industries deemed non-competitive to their members.


Transactional data submitted to the co-op is overlaid with demographic and pyschographic data from the Polk databases TotaList and The Lifestyle Selector. TRS is updated monthly.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above