PNC Bank Chooses Harte-Hanks' Trillium

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Trillium Software, Billerica, MA, a division of Harte-Hanks, Inc., said yesterday that PNC Bank, Pittsburgh, a member of the PNC Financial Services Group, has chosen Trillium Software as its data quality standard for enterprise-wide customer data management.

The bank selected Trillium to consolidate customer information from all lines of business to develop a singular view of its customers, thereby enhancing PNC's ability to meet customers' individual needs.

Customers interact with the bank across various touch points, including: Branch tellers, in-house customer service representatives, and the PNC Bank Web site. By using the Trillium Software System, PNC Bank can consolidate, standardize and link all of that customer information together, and group it by individual, accounts, households or businesses, allowing easy-access to information at any point, and streamlining the interaction for the customer.

"Trillium is enabling PNC Bank to provide the best customer service possible," said Deborah R. Smith, vice president, PNC Bank.

PNC Bank is also using Trillium's Customer Key Management Module to understand customer relationships at multiple levels, including individuals and households. The bank is currently running Trillium on an IBM Mainframe system and intends to integrate it with online applications at customer contact points.

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