Pivotal MarketFirst Selected to Market Florida as a Business Destination

Share this content:
CRM software provider Pivotal Corp., Vancouver, British Columbia, announced yesterday that Enterprise Florida Inc. is using Pivotal MarketFirst to manage its multichannel marketing campaigns.

Enterprise Florida is the public-private partnership responsible for the state's economic development efforts.

Using Pivotal MarketFirst, EFI is creating personalized, interactive campaigns targeted at decision makers in business sectors, including information technology, aviation/aerospace, homeland security/defense and modeling/simulation/training. Pivotal said EFI will use profiling tools to segment its audience by potential value, preferences, history or region. EFI also will receive instant feedback on the success of campaigns and have the ability to make immediate changes.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above