Pitney Bowes completes Digital Cement acquisition

Share this content:

Pitney Bowes Inc. has successfully completed the acquisition of Digital Cement Inc. for approximately $40 million in cash.

Digital Cement is a professional services firm that provides relationship management strategy and services to help companies acquire, retain, manage and grow their customer relationships. In Oct. 2006, Pitney Bowes made an initial investment of $12 million in Digital Cement, resulting in a minority ownership position and a strategic partnership to market its services.

The acquisition is part of the company's focus on delivering more value to customers through high growth areas within the mailstream according to president/CEO Murray D. Martin.

Digital Cement provides Fortune 500 clients in consumer packaged goods, telecom, financial services, retail and health care industries, such as Kraft, FedEx and John Hancock, with a suite of consultative offerings including strategic planning to address business needs; customer experience planning to maximize customer lifetime value; channel and platform integration to deliver unified customer communications; and customer analytics to ensure that marketing programs achieve their desired results

Digital Cement will become part of Pitney Bowes' Marketing Services business led by Mark Cattini. Mark Cattini was named president of Pitney Bowes Marketing Services on May 29. He reports to Leslie Abi-Karam, executive vice president and president, Document Messaging Technologies

Digital Cement employs 121 people, most of whom are located at its Toronto headquarters.

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here