Pitney Bowes Buys Imagitas

Share this content:
Pitney Bowes signed an agreement last week to purchase mail marketing service agency Imagitas for $230 million.


The companies expect the acquisition to be complete by the end of the second quarter, said Pitney Bowes, Stamford, CT. Imagitas will become a subsidiary of Pitney Bowes in its Global Business Services unit and will operate under its current management.


Imagitas, Waltham, MA, specializes in direct mail marketing targeting hard-to-reach consumers, Pitney Bowes said. Imagitas also has partnerships with state departments of motor vehicles and the U.S. Postal Service to provide information kits to consumers on how to use mail-in forms and complete processes remotely.


Pitney Bowes made the acquisition to expand its presence in the direct mail industry and add services it can offer to customers, Pitney Bowes said. Imagitas had revenue of $87 million in 2004 and has about 100 employees.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here