Pinehurst Company Selects Group 1 Software's DM1

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Group 1 Software, Lanham, MD, a customer relationship management software solutions provider, announced yesterday that The Pinehurst Co. has implemented Group 1's DM1 marketing automation solution.

One of the nation's largest privately held owners and operators of destination golf and conference resorts, The Pinehurst Co. is a subsidiary of Dallas-based ClubCorp, one of the world's largest golf and private club companies. The Pinehurst Co. Resorts division includes such industry leading properties as Barton Creek in Austin, TX; The Homestead in Virginia, Palmilla in Los Cabos, Mexico, and its flagship, Pinehurst, in North Carolina.

Lisa Phillips, direct marketing manager at The Pinehurst Co. said the company would use DM1 software to develop targeted marketing programs directed at both existing and potential customers.

DM1 is a marketing automation solution that offers data hygiene and enhancement capabilities.


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