Phone Projects to Boom, Report Says

Share this content:
The amount of money that telecommunications companies will spend on data-warehousing projects and systems will increase from $284 million this year to $2 billion in 2003, according to Insights Research, Parsippany, NJ.


Other findings from its new study, "Data Warehousing in Telephone Networks 1998-2003," show that the cost of implementing a data mart or data warehouse can run anywhere from $40,000 to $3 million, depending on the size of the carrier and the number of customers involved. It also said data warehouses are capable of reducing churn, or the rapid turnover of customers to other carriers, which could save companies an average of 1.9 million a year. The average industry churn rate of 20 percent to 25 percent implies that carriers with 500,000 customers will lose 125,000 to competing offers this year.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above