Pharmaceutical Ads Drive Consumers Online, Study Says

Share this content:
A new study estimated that 26.3 million U.S. adults actively seek pharmaceutical information on the Internet, up from 11.6 million a year and a half ago.


While these consumers recall television and print advertising of pharmaceuticals, more than three-quarters remembered seeing ads for medical drugs online, according to Manhattan Research LLC. This reflects the multichannel nature of the online pharmaceutical end user, the New York healthcare marketing and services company said.


The trends were pulled from Manhattan Research's ePharma Consumer v2.0 data set analyzing consumers who seek medical information online. The data was collected in December and January by polling online 3,000 U.S. adults.


The report said nearly half of these consumers reported visiting the Internet after seeing an ad for prescription drugs in offline media like TV or magazines. They visited the Internet immediately after viewing the offline ad.


Sites most popular with these consumers are for products like Allegra, Clarinex, Celebrex, Nexium's purplepill.com, Zoloft, Zocor, Glucophage, Advair, Imitrex, Ambien, Flonase, Paxil, Lipitor, Prevacid, Viagra and Zyrtec.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here