PGA Tour Names Roska to Develop Database

Share this content:
The PGA Tour has tapped Roska Direct as its consumer database partner, Roska announced yesterday.


Under terms of the agreement, Roska Direct will create, maintain and develop database, as well as help with a range of direct marketing services for the PGA Tour.


"The tour has one of the most recognized consumer brands with a growing base of loyal fans," said Rick Moore, president of Roska Direct, Montgomeryville, PA. "We look forward to creating communications and campaigns for the tour that not only leverage its vision, promise and reputation, but also generate accountable responses from current fans as well as new ones."


The PGA Tour is a tax-exempt membership organization of professional golfers, with 120 events and $290 million awarded in prize money. Also, since 1938, the tour has raised nearly $700 million for charity.


Roska is a full-service, direct advertising agency that specializes in interactive and traditional media.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here