P&G Publishes SKU Information on Transora Online Catalog

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Procter & Gamble Co. has published SKU information in consumer products industry online exchange Transora's data catalog, joining packaged goods giants like Kraft Foods and Reckitt Benckiser in a broad effort to synchronize industry data and improve the supply chain process.

With P&G's participation, the Transora Data Catalogue has 16,000 items entered and validated to make the B2B exchange a one-stop shop for item information for retail customers.

"Transora and UCCnet have enabled P&G to synchronize our product database with our [retailer] customers', and this improves our ability to have the right product in the right place when the consumer asks for it," Milan Turk Jr., director of global customer e-business at P&G, said in a statement.

The catalog uses UCCnet's Global Registry service to validate product information entered by Transora's customers. Launched in July and upgraded in October, the catalog lists 225 attributes, in addition to multiple languages and measurements, and product images.

Such enterprise-wide data aggregation provides common data to various constituencies, including a company's sales department, its third-party warehouse and transporters, wholesalers, distributors and retailers.

Customer-specific flexibility and a price/promotion module will be added this spring to the catalog.

So far, eight manufacturers accounting for $136 billion in consumer goods sales nationwide have entered their item data into Chicago-based Transora's catalog.

More than 50 packaged goods marketers founded Transora to allow manufacturers, suppliers, distributors and retailers to improve the supply chain process through the Internet.

"We are now one step closer to the original vision of a standards-based, many-to-many, information and transaction exchange that will enable more efficient and effective transaction processing for the consumer products industry," Judy Sprieser, CEO of Transora, said in a statement.

Prior to the online data catalog, information was communicated manually. This led to transcription errors, timing problems and high administrative costs for manufacturers and retailers.

With the new catalog, both parties can have the same product information in their supply chain systems. It also offers links to retailers and food-service distributors through their solution providers.

"By synchronizing item information across the supply chain in a standard way, trading partners can improve data accuracy, improve speed to shelf, reduce administration costs and help minimize out-of-stocks," Greg White, global product catalog manager at P&G, said in a statement.

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