P&G Gets Merkle Database Center

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Database marketing agency Merkle said yesterday that it delivered a customized Marketing Knowledge Center to Procter & Gamble.

Merkle designed and built this Marketing Knowledge Center to let P&G manage many aspects of its opt-in, multichannel direct-to-consumer marketing campaigns in North America for more than 60 nationally recognized brands including Olay, Pampers, Folgers, Tide and Crest.

Merkle's Marketing Knowledge Centers are comprehensive database marketing infrastructures. They analyze, create, execute and measure consumer behavior and media campaigns in a fully integrated environment. Using this technology, P&G can consolidate data across all of its brands, which will provide a unified view of consumers.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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