Pfizer Database Aims to Unify European Customer Data

Share this content:
As the first step in its major international CRM initiative, pharmaceutical giant Pfizer said this week that it will deploy Siperian Hub XT, a data integration and management software platform, to create a consolidated customer database covering all of its European and Canadian markets.


Pfizer's consolidated database will serve as part of the data foundation for upcoming CRM initiatives.


Pfizer, New York, intends to use Siperian Hub XT to unify customer information from multiple systems and functional areas across 22 markets. Pfizer will become the first international customer to take advantage of the recently announced Siperian Hub XT and its international capabilities.


The database will integrate information from customers such as patients, prescribers, pharmacists, governmental entities and organizations.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here