Pfizer Database Aims to Unify European Customer Data

Share this content:
As the first step in its major international CRM initiative, pharmaceutical giant Pfizer said this week that it will deploy Siperian Hub XT, a data integration and management software platform, to create a consolidated customer database covering all of its European and Canadian markets.


Pfizer's consolidated database will serve as part of the data foundation for upcoming CRM initiatives.


Pfizer, New York, intends to use Siperian Hub XT to unify customer information from multiple systems and functional areas across 22 markets. Pfizer will become the first international customer to take advantage of the recently announced Siperian Hub XT and its international capabilities.


The database will integrate information from customers such as patients, prescribers, pharmacists, governmental entities and organizations.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above