Share this content: yesterday bought the assets of its main rival

The assets include its customer database, newsletter subscribers, domain name, trademarks and content, as well as its live fish business, Flying Fish Express, and several strategic supplier businesses.'s Web site began directing all traffic to yesterday. also acquired's partnership with, which includes an e-commerce deal and cross-promotions through television, print and the Internet. It also inherits a relationship with food and drugstore chain Safeway.

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