Pet Insurer Will Test Mail

Share this content:
Pethealth Inc., a provider of pet health insurance programs, said Friday it planned to test direct mail campaigns to customers of financial institutions starting in first-quarter 2003 via a new partnership with Progeny Marketing Innovations.


The tests will be customized so that mail pieces carry the branding of the individual financial institutions whose customers will be targeted.


Pethealth said that Progeny, a division of Cendant Corp., has a client base of 6,500 banks, credit unions and mortgage lenders representing relationships with 180 million American consumers, or 63 percent of the U.S. population. Progeny provides insurance products and services to 40 million Americans.


Based in Oakville, Ontario, Pethealth offers pet health insurance programs in nine Canadian provinces, 43 states and the District of Columbia. Terms of the agreement were not disclosed.


In 2002, Pethealth agreed to market its programs to 2 million members of Affinity Group Inc. clubs in a partnership with the Association Group Insurance Administrators. Pethealth also won exclusive rights to provide indemnity pet insurance to AFL-CIO union members under the Union Plus brand name.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here