PerformanceData Unveils Nonprofit Help

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Data provider PerformanceData, Chicago, and educational consulting services provider USA Group Noel-Levitz, Littleton, CO, debuted a new set of models for nonprofits last month at National Center for Database Marketing's 21st National Conference & Exhibition.


The models, Donor Affinity Codes, are intended to help organizations rate potential contributors on their likelihood and propensity to donate to nonprofit organizations. The donor information is taken from data from national and regional charitable organizations. The system is available in generic or specific scores and can define the potential contribution amounts and the likelihood of someone becoming a giver.
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