PerformanceData Targets Nonprofits With New Scoring Model

Share this content:
SEATTLE--PerformanceData, Chicago, announced at last week's National Center for Database Marketing's 21st National Conference and Exhibition here that it has secured an agreement with USA Group Noel-Levitz, a nonprofit target marketing company, to offer nonprofit organizations a set of models that will score potential contributors on their likelihood and propensity to donate.


The new models -- called Donor Affinity Codes (DAC) -- well be available in


late summer from PerformanceData. DAC will draw on PerformanceData's individual, household, neighborhood and market area database and USA Group Noel-Levitz' historical donor data from national and regional charitable organizations. Together, this


information will be used to create scoring models that will reveal which prospects are most likely to give, to continue giving, and how much money they are likely to give.


A charitable organization using a DAC score, for example, will be able to order names that are potential donors to their organization, within a prescribed geographic area, in the "most likely to give" 25 percent of the population with propensity to give at least $100.


"We have found that you can draw some conclusions about things such as where a person lives and the home market value of a person and their propensity to donate to charitable organizations," said Jan Davis, vice president and general manager at PerformanceData.


According to PerformanceData this is the first type of model of its kind.


"Nonprofits needed some fresh lists. Most of these organizations have traded their lists back and forth so many times that the lists have become fatigued," Davis said. "These models will give them a fresh pool of data to reveal ideal donors."


Phase two of DAC, which will be introduced early next year, will include scoring models relative to specific types of organizations, such as political, higher education, social cause or environmental issues.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here