PeopleSoft to Acquire Annuncio

PeopleSoft Inc., Pleasanton, CA, announced last week it has agreed to buy Annuncio Software Inc.

The acquisition--subject the approval of Annuncio's stockholders-- is scheduled to close during the first quarter of 2002.

The addition of Mountain View, CA-based Annuncio's marketing automation product for e-mail and Web customer interaction to PeopleSoft's CRM offering "will give PeopleSoft customers the ability to execute marketing campaigns utilizing online dialog and Web site marketing to maintain real-time personalized conversations with customers," the company said in a statement.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings



DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...