People Editor Offers Ways to Snare Readers

Share this content:
NEW YORK -- Find out when Ben and Jen are getting married and then be in the room. That was People managing editor Martha Nelson's short answer to ways of capturing readers in changing times.

The long answer lay in the five C's: consumer, content, covers, change and competition.

"It all begins with the consumer," Nelson told Folio:Show attendees in her keynote speech yesterday. "Focus on the reader. If you capture the reader, [then] the sales, the prizes, the ads will follow."

She advised the audience not to rely too much on research. Instead, they should trust their instincts and lead the readers.

"Research can be a great tool," Nelson said, "but it can also be a crutch. Rely on it too much, and it can make you lame by closing your mind and shutting all thought."


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above