Penn State Taps SPSS for Continuing Education Program

Share this content:
The Penn State Continuing Education program has selected the SPSS Certified Data Mining Professional program as the latest addition to its curriculum, the school said yesterday.

The Penn State program will provide training and certification based on the Cross Industry Standard Process for Data Mining methodology. This methodology was developed in part by SPSS BI, a division of SPSS Inc., a provider of analytical technology for business, government and higher education based in Chicago.

Featuring software packages from SPSS such as Clementine, SPSS Base and AnswerTree, the program will offer practical, hands-on training and will be available on Penn State campuses in Pittsburgh, Philadelphia, Erie and Harrisburg.

"Statistics and data mining are at the core of the methods available in the suite of tools useful for quantitative reasoning," said professor James L. Rosenberger, head of Penn State's department of statistics.

The Penn State data mining certificate program is a six-course, noncredit program that explores the tools and strategies analysts need to transform data into management information. Exclusively using SPSS software, the program will help students learn the software and skills needed to make proactive, market-driven decisions and analyze internal customer data to make forecasts. The program provides training in data mining methodologies, data collection, preparation, visualization and deployment and is suitable for business analysts, marketing researchers, government and urban planning professionals, law enforcement professionals and others interested in becoming data mining analysts.

SPSS Inc. also announced yesterday that SPSS has joined the Siebel Alliance Program as a strategic software partner. As part of the alliance, SPSS will integrate its customer-focused analytical solutions and products with Siebel eBusiness Applications.

CustomerCentric Solutions and SPSS BI, divisions of SPSS, will work with Siebel Systems to deliver integrated solutions to horizontal and vertical markets, including financial services, telecommunications, retail and healthcare.

The scope of the alliance includes joint development, joint marketing and collaborative sales programs, including targeted field sales efforts on key accounts.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above