Peachtree Data Is Firstlogic's First LACSLink Customer

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Firstlogic Inc., a mail and information quality software provider, said Friday that Peachtree Data Inc. is the first customer to select the newly developed and certified Firstlogic option for the U.S. Postal Service's LACSLink program.

LACS stands for Locatable Address Conversion System, which the USPS released in September.

LACSLink has a database of 5 million records used in automatically updating addresses following street-name conversions, said Firstlogic, La Crosse, WI. The system also keeps track of new street and address designations for rural routes, which often are made for more reliable 911 emergency service.

Since 1994, about 400,000 rural route/box numbers have changed yearly, according to the USPS.

The software is available as an option to the Postalsoft suite of mail automation software.

Peachtree Data, Norcross, GA, offers database, mailing list, data conversion and managed data storage services, with a focus on the direct marketing industry.

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