Pch.com Ranked No. 1 Gainer

Share this content:
The new Web site from Publishers Clearing House, pch.com, was ranked the No. 1 gainer for the week ending Jan. 2 with an average of 285,000 daily unique visitors coming to the site, a 356 percent gain from the prior three-week average, according to online research firm Media Metrix Inc., New York.


Additionally, pch.com moved up to 4th place on the Lycos Top 50 for the week ending Jan. 1. The reason for the growth, according to Lycos, was that consumers are registering for PCH's $21 million grand prize, which will be awarded after the Super Bowl ends on Jan. 30. Also, people were responding to the $20 million TV ad campaign that has highlighted the Web site and the prize.


The Port Washington, NY-based stampsheet marketer launched pch.com on Dec. 20 as a separate, limited-liabilty company that may eventually go public. The company offers a new and improved Web site and a new e-commerce business model.


"We're thrilled with the numbers we're getting," said PCH vice president Todd Sloane. "Since the launch we've had well over 4 million visitors to pch.com, and our unique e-commerce model has taken off."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above