Paragren Technologies, =Lodestar Corp. Announce Strategic Partnership

Share this content:
SAN FRANCISCO--In an effort to meet the direct marketing needs of the energy industry, Paragren Technologies, Reston, VA, the relationship marketing solution provider, announced the formation of a partnership with Lodestar Corp., a software company aimed at the electric and gas utility industries here at the DMA 81st Annual Conference & Exhibition.


The alliance will incorporate Paragren's One-By-One suite of marketing applications into Lodestar's bulling and customer care solution. Paragren's One-By-One suite includes: Data Discover for data mining and analysis; Campaign Manager for customer acquisition and retention programs; and Interactive Marketer, for real-time marketing execution.


According to Paragren, the relationship will offer utility marketers a seamless solution allowing them to gain a better understanding of their customers through analysis. Then, it will allow them to use that information to evaluate advanced billing, customer care, and pricing options. In addition, energy marketers will be able to implement various marketing campaign initiatives to fine-tune their marketing efforts.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above