Palo Alto Software Doubles Online Conversion With WebSideStory

Share this content:
Palo Alto Software said yesterday that it doubled its online conversion rates in just a few months using an analytics solution from WebSideStory Inc., an on-demand Web analytics provider.


Palo Alto Software, Eugene, OR, a leading supplier of business planning software, including Business Plan Pro, confirmed the increase after reviewing its year-end financials.


The company chose WebSideStory, San Diego, in September and immediately began using the service's conversion funnel analysis capabilities on its flagship sites www.paloalto.com and www.bplans.com.


Conversion funnel analysis lets a business define a process on its site, then track how successfully visitors make it through that process. Using real-time intelligence, business users can see how to eliminate roadblocks and optimize purchase paths.


Palo Alto Software also improved its return on investment in paid search keywords by more than 50 percent. The company used WebSideStory's on-demand marketing analytics to winnow the thousands of keywords it purchased and focus on the highest-performing words.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above