Oracle Data Cloud Floats Into View

Share this content:

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

Oracle's data cloud arrives.
Oracle's data cloud arrives.

In the latest of what has been a string of new marketing products, Oracle this week announced the formation of the Oracle Data Cloud, which will offer separate Data as a Service applications for marketing and social media. Central to each of these BlueKai hybrids is presenting marketers with single views of customers across all channels and derivations.

“Marketers lack a common identifier of the customer. They have cookies and email and social engagement. They generally see 17 different variants and they can't put them together,” says Oracle Data Cloud GM Omar Tawakol. “We give them a single identifier to tell them what a customer is doing, reading, and buying. And it's vendor agnostic. It can be integrated into several hundred platforms—Salesforce, IBM, Acxiom, not just Oracle.”

Oracle DaaS for Marketing gives subscribers access to a diverse array of anonymous user-level data across offline, online, and mobile data sources. Its social media product delivers categorization and enrichment of unstructured social and enterprise data, along with intelligence on customers, competitors, and market trends.

Oracle's Data Cloud automatically attaches rights and privacy protocols to customer files. “Say, for instance, a company gives you rights to only use certain customer data for display advertising. If you plugged that into your system for an email campaign, it wouldn't let you,” says Tawakol. “The same goes for privacy compliance.”

Oracle claims its DaaS for Marketing gives users access to more than 300 data and activation partners, and that the social media version derives insights from more than 700 million daily messages across some 40 million social media and news sites.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above