Opinion Research Favors SPSS
Opinion Research, Princeton, NJ, will use SPSS' survey research platform, Dimensions, which is an integrated suite of tools for survey design, data collection, data management, analysis and results publishing.
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.