Opinion Research Favors SPSS
Opinion Research, Princeton, NJ, will use SPSS' survey research platform, Dimensions, which is an integrated suite of tools for survey design, data collection, data management, analysis and results publishing.
Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine
Sara Spivey, CMO of Bazaarvoice
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.