OnStation, AutoByTel Announce CRM Initiatives

Share this content:
Two automotive customer relationship management companies announced initiatives yesterday.


Autobytel Inc., Irvine, CA, signed a deal to provide an online customer referral program for Asbury Automotive Group, the country's fourth-largest auto retailer. The agreement, encompassing all of Asbury's 139 franchises, provides online customer referrals for new and used vehicles as well as CRM tools, Web site research and advertising services.


Asbury dealers will be able to receive purchase requests from Autobytel's audience of Web car buyers. Dealers also will have access to Autobytel dealership marketing services, including its prospect management system, regionally targeted advertising on Autobytel's Web sites and a suite of multi-brand vehicle research tools that can be custom-branded for each dealer's site. Asbury dealers will benefit from Autobytel's Quality Verification System, a customer scrubbing program, as well as on-site Internet sales best practices training.


OnStation Corp., San Mateo, CA, introduced DealerConnect, a customizable Internet and e-mail solution that lets dealership service centers segment, target, customize and control customer communications.


With OnStation DealerConnect, targeted e-mails containing manufacturer-recommended service reminders are sent automatically on behalf of dealership service centers.


The solution also features targeted promotions and thank-you notes that include online satisfaction surveys. It integrates with existing dealership management systems and can be used in dealerships with or without a list of customer e-mail addresses.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above