OnStation, AutoByTel Announce CRM Initiatives

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Two automotive customer relationship management companies announced initiatives yesterday.

Autobytel Inc., Irvine, CA, signed a deal to provide an online customer referral program for Asbury Automotive Group, the country's fourth-largest auto retailer. The agreement, encompassing all of Asbury's 139 franchises, provides online customer referrals for new and used vehicles as well as CRM tools, Web site research and advertising services.

Asbury dealers will be able to receive purchase requests from Autobytel's audience of Web car buyers. Dealers also will have access to Autobytel dealership marketing services, including its prospect management system, regionally targeted advertising on Autobytel's Web sites and a suite of multi-brand vehicle research tools that can be custom-branded for each dealer's site. Asbury dealers will benefit from Autobytel's Quality Verification System, a customer scrubbing program, as well as on-site Internet sales best practices training.

OnStation Corp., San Mateo, CA, introduced DealerConnect, a customizable Internet and e-mail solution that lets dealership service centers segment, target, customize and control customer communications.

With OnStation DealerConnect, targeted e-mails containing manufacturer-recommended service reminders are sent automatically on behalf of dealership service centers.

The solution also features targeted promotions and thank-you notes that include online satisfaction surveys. It integrates with existing dealership management systems and can be used in dealerships with or without a list of customer e-mail addresses.

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