Online Video Retailer Launches BigStar Direct Service

Share this content:
Video retailer BigStar Entertainment Inc. this week will launch BigStar Direct, a personalized e-mail service bureau.


The new initiative will offer targeting, segmenting, and reporting capabilities for marketers to send customized messages to customers and tracking results down to the individual level.


"What we've developed here at BigStar is a direct marketing services company that goes out and teaches people to capture e-mail addresses, get a completely voluntary opt-in list and be able to combine that list with information from their Web site," said David Friedensohn, chairman/CEO of BigStar.


Six clients have already signed up. These include Flirt Inc., CP Creations, fashionmall.com, MediaBay Inc., iGain Inc. and bigstar.com, the video retailer itself.


The new business-to-business service integrates the upgraded BigStar Direct 3.0 software that allows a single stream of e-mail addresses to combine with direct marketing promotions.


When used internally, the BigStar Direct service has reported higher visit and conversion rates through targeted direct communications with online consumers, BigStar claims.


Also, the e-mail service can scale to hundreds of thousands of customized e-mails per hour and can mail messages in text, HTML or AOL formats, the company said.


BigStar said this service has the additional ability to track to the nth degree. Using its proprietary software, it takes a person's e-mail address and creates for that individual a personalized e-mail message.


'The core benefit is having a large subscription audience of e-mail addresses to which you can send personalized electronic catalogs," Friedensohn said.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here