Online Brokers Send E-Mails to Reassure Investors

Share this content:
Investors reacting to the recent volatility in stocks were asked not to panic in e-mail letters sent out last week by the heads of online brokerages and

Designed to prevent closures of online accounts by new investors, the letters to clients and mailing lists were e-mailed less than a week after the April 14 plunge in the Dow Jones Industrial Average and Nasdaq index. The following Monday April 17, the Nasdaq recorded its highest point gain, and the Dow was up 3 percent.

E-Trade Chairman/CEO Christos M. Cotsakos, acknowledging the stock market's sharp moves in both directions, said the U.S. economy still enjoyed the benefits of a decade-long boom. Unemployment was low; inflation below historic averages, and productivity growth was at a record high.

"Especially in times like these, it's important that all investors, myself included, need to take a step back to think about where we've been and where we're going so we don't overreact," Cotsakos said. "Your investment lifetime will include a number of market cycles. How you react and manage those cycles will have a major impact on your success in building wealth over the long term."

Similarly, Schwab's letter advocated the advantages of long-term investments.

"Although volatility is in the spotlight, long-term investors know investing requires patience and discipline," Schwab said.

The letter had four pieces of advice for investors: Stocks are long-term investments; always consider risks; don't forget to diversify; and educate yourself. At the end, Cotsakos also recommended other investment instruments such as bonds, mutual funds, CDs and IRAs. Of course, E-Trade offers all of those.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above