Online adults say that targeted e-mail is important: Poll

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55 percent of online adults have reported that e-mail targeted to their specific interests, lifestyle or preference is important to them.

This was a key finding from a nationwide poll measuring attitudes and responses of online adults toward e-mail marketing communications sponsored by Acxiom Digital, provider of integrated digital marketing solutions for Global 2000 enterprises. San Mateo, CA-based Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Little Rock, AR-based database marking firm Acxiom Corp. in 2005.

The survey, conducted by Rochester, NY-based Harris Interactive Inc. also found that 30 percent of online adults have purchased a particular good or service as a result of receiving such e-mails, and of these, 85 percent have done so within the past year. The poll surveyed 2,541 online adults throughout the United States.

The results also revealed that:

--94 percent have received an e-mail solicitation.

--30 percent reported that the solicitation prompted them to request more information.

--30 percent reported that the solicitation prompted them to purchase a good or service.

-- 74 percent viewed e-mail from companies they do business with as valuable.

--17 percent viewed e-mails from companies they've never done business with as valuable.

--61 percent identified timing of the e-mail as an important characteristic of e-mail solicitations from companies.

--60 percent reported that compelling offers and discounts were important attributes of e-mail solicitations.

----One in four reported that personalization (25 percent) and graphic design (21 percent) were important to them.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

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