Online adults say that targeted e-mail is important: Poll

Share this content:

55 percent of online adults have reported that e-mail targeted to their specific interests, lifestyle or preference is important to them.

This was a key finding from a nationwide poll measuring attitudes and responses of online adults toward e-mail marketing communications sponsored by Acxiom Digital, provider of integrated digital marketing solutions for Global 2000 enterprises. San Mateo, CA-based Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Little Rock, AR-based database marking firm Acxiom Corp. in 2005.

The survey, conducted by Rochester, NY-based Harris Interactive Inc. also found that 30 percent of online adults have purchased a particular good or service as a result of receiving such e-mails, and of these, 85 percent have done so within the past year. The poll surveyed 2,541 online adults throughout the United States.

The results also revealed that:

--94 percent have received an e-mail solicitation.

--30 percent reported that the solicitation prompted them to request more information.

--30 percent reported that the solicitation prompted them to purchase a good or service.

-- 74 percent viewed e-mail from companies they do business with as valuable.

--17 percent viewed e-mails from companies they've never done business with as valuable.

--61 percent identified timing of the e-mail as an important characteristic of e-mail solicitations from companies.

--60 percent reported that compelling offers and discounts were important attributes of e-mail solicitations.

----One in four reported that personalization (25 percent) and graphic design (21 percent) were important to them.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above