OneSource forms strategic partnership with Basho Strategies

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Business information solutions provider OneSource Information Services, an infoUSA company, and Basho Strategies Inc., a corporate sales training firm, have formed a strategic partnership enabling sales professionals to employ targeted prospecting techniques in order to advance the sales cycle.

Recognizing that one of the biggest challenges facing salespeople is the quest for new prospects, OneSource, Concord, MA, and Basho Strategies, Burlington, MA, are partnering to improve the prospecting process.

Basho Strategies' approach to sales training employs phone and e-mail prospecting techniques that enable salespeople to gain immediate interest from potential clients. Basho Strategies training uses OneSource Business Browser to give salespeople access to company, executive and industry information, the critical elements to engaging with prospects and customers in a meaningful way.

OneSource delivers products and services to support a company's sales and marketing efforts. It combines and organizes content from over 2,500 information sources supplied by more than 35 content providers, creating a business information resource encompassing over 16.4 million company profiles, 18 million executives, corporate families, industries financials, news, analyst reports and trade and business press articles.

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