One on One: Stitching Together the Customer with Ed Chater
Adbrain isn't an agency; it doesn't run a media network or execute campaigns. It's a pure data play. It ingests vast quantities data from partners, ties devices and other touchpoints together (using machine learning), and produces something like one billion identities. Ed Chater, Adbrain's COO, explains how it's done, and the use being made of Adbrain's data by partners like Digital Addix and Cross Pixel.