Obituary: Arlene Rubin, List Broker and Manager, Dies

Share this content:

Arlene Rubin, former president of list brokerage and management firm Rubin Response Services Inc., passed away June 2. She was 68.

Judy Rubin Zivic continues to lead the Schaumburg, IL, company as president.

"Judy has been president since January 2006, and everything has been in place to continue serving the direct marketing community," said Ken Kretschmar, senior vice president at Rubin Response. "All of the employees will miss her terribly. This is a very close-knit company, and she will be missed and remembered."

Ms. Rubin's husband and company co-founder Bill Rubin died Sept. 18, 2002. She was chief financial officer at the time and took over as president.

Their daughters, Ms. Zivic, Lori Rubin Dekalo and Linda Rubin, are involved in the business. Ms. Rubin also has two grandchildren, David and Shelley Dekalo.

Ms. Rubin and her husband started Rubin Response in 1974 in their kitchen. They used their dining room table as the conference room. She kept that table in her office always to remember the company's origins. The company today employs 60 people.

A family member said Ms. Rubin died of cancer.

The service was held yesterday.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above