NRF Forms CRM Retail Network

Share this content:
The National Retail Federation formed a retail CRM networking group last month to address customer relationship management topics. The group, which has no formal name yet, incorporates the CRM Idea Network, a group of CRM practitioners who meet regularly via conference call to discuss CRM issues.


Tim Anglum, director of CRM systems at Best Buy, founded the Idea Network in April 2001. As of this summer, it had grown to 20 members, including representatives from Musicland, Marshall Fields, REI, Toys 'R' Us, Staples, Saks and Hudson's Bay. Anglum chairs the group.


In the year ahead, the NRF said, the group plans conference calls to discuss issues such as privacy, data collection and e-mail marketing initiatives as they relate to CRM. The group also may have a gathering this summer. The NRF will administrate for the group, such as coordinating conference calls, planning conferences and handling membership. Membership is free, but participants must be NRF members.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here