NPD Service Tracks Sell-Through at Distributor Level

Share this content:
NPD INTELECT, Port Washington, NY, a marketing information provider, yesterday said it was going to begin to track distributor-level product movement for the technology industry via its new NPD INTELECT Distributor Report service. According to NPD INTELECT, by tracking sell-through at the distributor level it can provide situation analyses and offer perspective in areas including, the business-to-business market that flows through the value added reseller (VAR) channel.


This monthly service will sample the largest distribution channel players, including Ingram Micro, Tech Data, Merisel, Pinacor, Custom Edge and Hall-Mark. Its distributor projection methodology leverages this sample to represent a universe of organizations doing $250 million or more in sales annually. NPD INTELECT said this universe represents better than 90 percent of the $60 plus billion in annual sales that circulate through technology distributors.


The benefit provided to technology product manufacturers and distributors by the new system, according to NPD INTELECT, is that it will enable them to better pinpoint opportunities and prepare or refine product strategies. Market, brand, feature, and item/model-level sales in units and dollars and distributors' average prices are available for core technology categories. Additional categories will be named later.


The NPD INTELECT Distributor Report completes its suite of marketing information services that track sell-through data in the retail dealer and mail-order channels.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above