Novus Gets Seventeen File

Share this content:
Seventeen0323


Novus Marketing, Tarrytown, NY, has taken over management of the Seventeen magazine account from the Kleid Co., New York, which is in Chapter 11 bankruptcy proceedings.


Seventeen, a K-III publication, has a universe of 1.8 million subscribers, most young women between the ages of 13 and 17.


"Seventeen is the teen-age market,'' said Monica Smith, Novus vice president of marketing. "You will see this file pop up more and more.''


The file will be enhanced to provide the names of the parents in the subscriber's household and certain demographic and psychographic information. Sweepstakes and fundraising for children's causes are selections available immediately. Regression modeling will be offered for $10 per thousand for those who wish to test the file.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above