Nordstrom Picks Blue Martini Software

Share this content:
Nordstrom Inc. has selected applications from Blue Martini Software Inc., San Mateo, CA, to enhance its in-store retail customer relationship management efforts, Blue Martini said yesterday.


Blue Martini said that 20,000 Nordstrom salespeople in 137 stores will use point-of-sales devices now in development as well as Blue Martini Clienteling, an in-store retail CRM solution that will automatically notify POS salespeople to alert specific customers about sales events, new merchandise arrivals, in-store promotions and other offers.


They also will communicate with customers via the Blue Martini Relationship Marketing application, which lets marketers engage in multi-step, cross-channel dialogues with customers, prospects and channel partners.


The new system will make salespeople more efficient, according to Nordstrom, which has not set a date for the rollout. The information will be stored in a central database.


In addition, Nordstrom sales associates can scan merchandise's barcodes using handheld devices and see a list of customers who are big purchasers of the brand. They then can immediately send e-mails with photos of the merchandise to the customers from the handheld device.


Blue Martini is working with other retailers to use the technology by early 2003.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above