News Byte: Stanhope Joins BrightTag as SVP Marketing
Joe Stanhope, principal analyst, Forrester Research
Former Forrester principal analyst Joe Stanhope joins BrightTag this week as its SVP Marketing. He is responsible for corporate marketing, events, corporate communications, and brand development, and will report to CEO Mike Sands.
"Ever since the tag management industry was born in 2009 and 2010, I thought there could be a lot more to it than just managing the logistics of tags," Stanhope says. "When you think about the kind of data management that can come with managing those tags, you could help a lot of marketers do their marketing better."
One of the things Stanhope says he hopes to be a part of at BrightTag is helping marketers use new methods to get clearer pictures of how their customers interact with them across different channels. "There are brute force ways to do this type of integration, but it is error-prone," he says.
Stanhope joins BrightTag from SDL, where he served as chief strategy officer for campaign management and analytics. At Forrester he covered digital intelligence and worked on helping marketers understand the technologies and processes behind relevant cross-channel marketing efforts.
“No one knows our category and the competitive landscape better than Joe," says Sands. "He's a true thought leader and brings an extraordinary depth of experience to BrightTag."